Lately we have been getting a lot of phone calls simply to check if we are indeed a real factory brand or its just one of the new(?) scams on the internet claiming to be selling Goodyear welted shoes usually at ridiculously low prices. We got an insight into how this scam works. Fake pop-up … Continue reading Fake pop-up Brands and wrong claims

With the Bespoke grade Goodyear welted collection, we have been trying to push the boundaries of factory made shoes by incorporating as many concepts of bespoke shoe making especially where the latter has a clear advantage in terms of comfort, durability and longevity over the former. I must say though there are areas where factory … Continue reading What is 360° Channeling Welted Goodyear?

"We plot and plan, and we plot and plan but God is the best of planners." So goes a verse from the Quran that seemed like a timely and humbling reminder to myself and some of us who have taken the time away from work due to the ongoing Covid-19 lockdown to introspect, pause our … Continue reading We plot and plan….

The first Amsterdam Super Trunk Show hosted by Bas Van Exter of The Shoe-care Shop and Jesper Ingevaldsson of shoegazing blog was held on March 7th just before the whole world started to go on lock-down mode due to the COVID-19 pandemic. It has been less than a month and it looks like the world … Continue reading Amsterdam Super Trunk Show-Review

After watching the movie Julia and Julia with my wife, I started to think of the factory as a kitchen! If you have good quality ingredients and you do your preparation meticulously and thoroughly, it makes the cooking easier. Whats more, if you follow the cooking manual, it makes the process of cooking systematic resulting … Continue reading Bespoke Level Preparation